| ประสบการณ์ทั้งหมด : |
9 ปี |
| 1. ประสบการณ์ทำงาน |
| เริ่มจาก : |
กรกฎาคม
2558
ถึง
กรกฎาคม
2559
|
| บริษัท : |
สมาชิกเท่านั้น |
| ที่อยู่บริษัท : |
|
| ตำแหน่ง : |
trade marketing manager |
| เงินเดือน : |
สมาชิกเท่านั้น บาท |
| ลักษณะงานที่ทำ : |
Ø Synchronize brand strategies and formulate trade channel strategic plan, categorized by channel types as well as monitoring execution plan to achieve fiscal sales and distribution target.
Ø Support marketing and sales team in planning and implement all process of promotion and activities such as demonstration, displays, shelf decoration, in-store promotion, POSM.
Ø Develop implementation plan the strategic activities and ensure effective execution for the responsible products.
Ø Develop product assortment, merchandising guideline and monitoring.
Ø Manage product distribution of strategies SKU in strategies channel.
Develop data/report and presentation for category performance, trade activity performance and competitors performance, etc.
Ø Manage effectively budget spending to drive Sales growth according to target.
|
| 2. ประสบการณ์ทำงาน |
| เริ่มจาก : |
กรกฎาคม 2556 ถึง กรกฎาคม 2558 |
| บริษัท : |
สมาชิกเท่านั้น |
| ที่อยู่บริษัท : |
|
| ตำแหน่ง : |
Assistant marketing manager |
| เงินเดือน : |
สมาชิกเท่านั้น บาท |
| ลักษณะงานที่ทำ : |
Trade Marketings function :
Ø Responsible for managing and implementing new product launching with trade activities through intercommunicate with Marketing and sales in matters of brand strategies, channel strategies and consumer promotion plan.
Ø Develop monthly trade promotion plan (Sales in and off-take program) for TT,MT, execute and follow up to ensure that meet sales target.
Ø Set up the proper price and control price structure in the market for all product line with maximize margin align with company policy.
Ø Manage internal flow of processes of promotion plan, implementation and evaluation.
Ø Effectively communicate all category activities to the Sales department with smart data.
Ø Build up strong business partnership with key distributors through customer relationship program such as exclusive program (Tour trip, monobrand program).
Ø Join quarterly event as a team player to build relationship with contractors and key customers.
Ø Manage and control trade marketing budget with effective plan.
Product Marketing function :
Ø Integrated data of market survey, market trends, consumer requirement and competitors data for effectively product development.
Ø Coordinate with R&D to develop NPD to ensure that meet market demand requirement.
Ø Provide sales material to support selling process. (Catalog, Leaflet, etc.)
Ø Lead the product training for salesperson to well understanding product instruction and knowledge.
Ø Ensure a proper Marketing input regarding demand and forecasting.
Ø Develop data/report and presentation for NPD and responsible products.
|
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